Can you see me? Can you hear me? Book marketing in the age of YouTube
There are a million books, roughly speaking, published in North America every year. Many more worldwide. When an author launches a book into the world, she should be asking herself the question, “How...
View ArticleHow Empathetic Are You? The Empathy Quiz Gives Some Clues
I’ve been speaking in Washington DC recently at a variety of government venues, talking about the ideas and research in my new book, Can You Hear Me? How to Connect with People in a Virtual World,...
View ArticleWhat’s the Future of Hybrid Publishing? A Q and A with Jesse Finkelstein of...
In the bad old days, a decade or more ago, would-be authors only had one real choice about where to publish. In the US, that meant going to one of the traditional half-dozen big publishing companies...
View ArticleAre You Building a Fanocracy? A Q and A with David Meerman Scott
David Meerman Scott is a long-time friend and I’ve had the distinct pleasure of coaching him from time to time, too. His perennial bestseller, The New Rules of Marketing and PR, launched his career...
View ArticleFind Your Red Thread, with Tamsen Webster
Tamsen Webster is my favorite other speaking coach. I love how Tamsen’s work focuses on making the idea behind the speech the best it can be. It all begins with the idea. The only reason to give a...
View ArticleThe Can You Hear Me? Book Tour
The Can You Hear Me? book tour is – appropriately – more virtual and about podcasts and bloggers than it is with the real world. But recently I had the privilege to give a couple of talks in London...
View ArticleThe Can You Hear Me? Book Tour Comes to London
Harvard Business Press and Havas Media recently teamed up to sponsor my book talk on Can You Hear Me? in London. The venue was spectacular and the audience was lively. Thanks to all for a fun...
View ArticleThe Death of Print?
I grew up in an era of print. We are now living in an era increasingly of video. What are the implications for public speakers and communications in general? Following are a series of axioms that I...
View ArticleWant to Publish a Book? Here Are Some Angles to Consider
I frequently get asked about the best way to get a book published. Following is a quick guide to the practicalities of the sometimes confusing current world of book publishing. The good news today is...
View ArticleShould You Write and Publish a Non-Fiction Book?
Should you write and publish a book? The answer to that question depends on what you are trying to achieve with that activity. First, a few bits of data. OK, so it’s official. The floodgates have...
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